4 Great Benefits of a Public Switched Telephone Network (PSTN)

All of us have seen the PSTN in action, but we might have not realized it at that point of time. In a world that is becoming inundated with sophisticated telecom solutions leveraging the internet and the cloud, it is difficult to believe that public switched telephone networks, are still being used and for good reason.

PSTN is a traditional circuit-switched telephone network operated by local, national and international carriers. It is being used since the late 1800s; its infrastructure includes telephone lines, switching centres, telephone devices, fibre optic cables, cable systems and satellites. With a PSTN, your business is essentially making landline telephone calls.

So, the question is – considering the availability of more cutting-edge forms of telecommunication, why is PSTN still a good idea for businesses? Here are a few reasons:

1. Purpose-built for Telephony

You know the saying, “do one thing and do it well”. The same holds true for PSTN as well. It was envisioned and built for making telephone calls and designed to handle voice traffic only. Unlike other modern-day systems that do a lot of different things, PSTN does only one thing (helps make telephone calls) and therefore does it very well, without any problems. Over a period of time, PSTN has evolved and got better and better and most telecom carriers offer extremely high levels of voice clarity.

2. Better Reliability and Security

One of the key reasons why businesses still use PSTN is that they are seen to be more reliable than other options available on the market. E.g. PSTN still functions when there is a power failure, which means there is business continuity; if you are using VoIP services, you will face problems during a WAN outage and if you have a bad internet connectivity, your IP-PBX or cloud-hosted telecom systems might not function as smoothly (however in each of these problem scenarios, there is always a solution that is put in place by telecom solutions providers in case such an eventuality were to occur).

Another area where PSTN is seen to score over digital telecom solutions is security. The largely analogue nature of PSTN means it is not susceptible to hacks.

3. Easy to Use and Set Up

There is a degree of familiarity when it comes to the devices and various features and functionalities that are a part of the PSTN set up. When it comes to the calling devices there is no steep learning curve required and a user can leverage their optimal potential easily and quickly. More importantly, the infrastructure set up is handled by the telecom companies and in case of a problem, they are the ones who will sort it out for you.

4. A Good Backup Telecom System

While, PSTN makes for a great primary telecom system, the nature of PSTN also makes it a great backup system for your business. If ever there is a problem in your business’s VoIP setup, you can shift to PSTN in the interim, till the problem is sorted out. It can play the role of a great backup system because it is a durable system and functions excellently even it if it is used sporadically. Yes, PSTN does require regular maintenance and upgrades, but the cost isn’t prohibitive. If you can afford it, installing a PSTN in your office as a secondary telecom system is a good idea.


There are many who regard PSTN as a legacy telecom system that has outlived its usefulness. The arrival of cloud computing has seen businesses leverage cloud-hosted telecom systems, but this hasn’t made PSTN redundant. There are still businesses out there who trust PSTN over new fangled telecom systems.

If you are looking for the right telecom system for your business, it is imperative that you go through the pros and cons of every telecom system available on the market. Check which best fits your business demands and go for it.

Fibre 1000 – Superfast Internet Connectivity for Your Business Irrespective of Size or Scope

If you have to pick one technology that drives business growth, increases process efficiency, boosts productivity, and improves margins, it is the internet. Since, the time it made its appearance on the scene, it has had a profound positive impact on businesses. Those that are able to optimize its use are able to score over their competitors and those that do not make full use of fast internet connectivity, are left behind.

We are not living in an era of just fast internet, but superfast internet connectivity in the form of Fibre 1000 that offers 1000 Mbps fibre-optic connectivity. One of the biggest advantages of fast internet connectivity is that it can be used by businesses irrespective of their size.

Let’s take a look at the various business-centric benefits that Fibre 1000 brings to the table:

1. Improved Efficiency

How do you improve business efficiency? You do this by ensuring business processes are underpinned by the right technology. Today, most such technologies depend on fast and consistent internet connectivity. E.g. if you want to enhance the telecom infrastructure of your business, it will be a great idea to move to a hosted PBX telephony system from a legacy fixed line system.

One of the core pillars of this move is faster internet.

With 1000 Mbps speed, efficiency can also be improved by deploying custom data solutions such as IP VPN/ e-LAN, office private wavelengths; SIP trunking; virtual data centre and much more.

2. Fast Internet for Everyone

Whether it’s an SMB or an enterprise business, a common problem is allocating bandwidth to critical applications and limiting bandwidth to non-business applications; in many cases, there are many departments that miss out on getting the advantage of fast internet connectivity. This can impact their productivity. But if you are moving to Fibre 1000, you benefit from its enterprise-grade speed and unlimited usage plans. This means none of your department is left out when it comes to fast internet speeds and bandwidth.

3. The Cost Advantage

There are plans to suit the needs of businesses of every size and budget. Business can sign up for a 24, 36- or 48-months contract depending on their business needs. Also, by choosing Fibre 1000, you now have the option of moving to cloud-based services such as IT-as-a-Service, Software-as-a-Service and Platform-as-a-Service that work on a subscription-based model. This allows you to control your IT costs by a long way and you can scale up or down as per your business demand.

4. Reliability

Very often, the patience of businesses wears thin because of the constant call dropout they experience and service interruptions they face. This happens because of unreliable internet connectivity, and lack of customer support. With Fibre 1000, you are assured that you won’t lose a customer because of poor network connectivity. It brings the advantage of fast and dependable speed, amazing levels of service availability and 24/7 customer support to all businesses. This ensures your business stops worrying about poor internet speeds and connectivity and starts focusing on strategic business aspects.

5. Future Proof

Business success is determined by capacity building with an eye on the future. The fact that you do not need high-speed internet today, doesn’t mean you won’t need it tomorrow. There might be a case that you are slow to adopt internet driven technologies, but if you want to improve business performance, you will have to keep leveraging the potential of advanced technologies to scale your business and improve profitability.

By choosing to go with 1000 Mbps connectivity, you can deploy cutting-edge technologies smoothly and more effectively. You don’t have to keep signing up for new internet plans, to deploy new and improved tech solutions that give your business the competitive edge.


High-speed internet is a boon for businesses as it makes them more competitive, efficient and productive. It also helps them get better prepared to face challenges of the future. So, what are you waiting for? Sign up for your 1000 Mbps plan now!

Take Your Phone System with You Anywhere and Everywhere 

A missed call can be a missed opportunity. Hosted PBX is a cloud-based communication service which requires little to no investment in the hardware and software and just takes minutes to get started. Cloud-based phone system can be easily integrated with the employees mobile device, which let the receive business calls without revealing their personal number to the clients. These phone systems are designed to bring flexibility and mobility in the work environment. Your employee can’t always be at their desk, but they can now take the phone system with them wherever they go. Hosted PBX providers in Australia has come up with this advanced cloud-based telephony system which offers some terrific features to your team along with mobility. 

Hosted PBX offers splendid flexibility with some advanced features that can make working from distant location convenient.  

No Hardware Attached 

The hosted PBX system doesn’t have any additional hardware or infrastructure thus, it is easy to manage or operate. It is a virtual communication system that you can carry with you anywhere you go. This is not it, as it doesn’t have any added hardware, it is affordable. 

Access Fax, Email and Voicemails 

You can check your faxes in the mail anytime and anywhere with the access of the internet. Even you can reply to these emails in the same way. Like you operate your personal email address, similarly, you can operate and manage all official messages. You can save, delete, forward, read and print the emails as per your needs with the help of the cloud. 

Switch between Devices 

A small business PBX system allows you to use any device for any type of business communication at any time. Hosted PBX lets the user access voice, text, video, images and presentation on any device. This offers you a hassle free working with ready-to-available means of communication. 

Office on Move 

Imagine you have to leave early from the office and then suddenly you received a call from your boss, what will you do? If you stay in the office, you will be late and if you don’t pick your boss’s call, then you are in trouble. The best solution for such situation is to have cloud-hosted PBX that allows you to integrate your mobile phone with the office phone system so that you don’t miss important calls. 

Features that Enhance Communication Experience 

Hosted PBX comes with top-notch call handling abilities. Features like caller ID, Call recording, voicemail, hold-on-music, extensions, IVR, and long distance tracking makes it a must-have for small and mediumsized businesses to beat the competition. You can even integrate it with existing business applications for complete transparency. 

Less Travelling 

To attend business meetings and seminars, there is no need to commute to remote locations as Cloud-based PBX allow you to be present in the meeting. Hosted PBX enables two-way call, video conferencing, multi-party conference, file and presentation sharing to make things convenient for you. 

GenesysTel is Hosted PBX Provider in Australia which offers a range of cloud-based phone system solutions to make communication more comprehensive. It is a great fit for any entrepreneur who doesn’t want to lose its clients. 


Why You Must Switch to a Unified Cloud-Based Business Telephony Solution?

How often have you heard the words, “But, it’s not our fault” when you are talking with your business phone system provider, ISP or mobility operator when you are complaining about something going wrong?

If the answer is many times, then it’s time for you to move to a more complete, unified telecom solution that takes cares of all your telecom needs.

Even if you haven’t heard these words yet, why wait to hear them because you will hear them one day, the question is not if, but when. The problem of accountability persists across the telecom domain wherein service providers at times refuse to take the blame for a malfunctioning product or bad service.

As a business, you cannot afford to be held hostage to the lack of accountability of the telecom solutions providers you are working with. Also, there are times when your phone systems are functioning optimally, but you are facing issues with data connectivity or your remote workforce might be facing a problem with mobile data. In such a scenario, the problem with one communication arm can impact the productivity of the whole organization.

If you do not want to face such scenarios, this is the right time to move to a managed telecom services provider that offers you a complete telecom package including voice, data and mobile solutions.  Yes, a single bundled telecom package that takes care of all the telecom requirements of your business.

So how does your business benefit from a complete telecom solution:

  • Better Accountability

One of the key reasons why there is no lack of accountability when it comes to unified telecom packages is that the telecom infrastructure is cloud-hosted; the service provider is responsible for its maintenance and optimally manages all the telecom services provided to your business.

You get the advantage of minimal downtime and the assurance that in case of any problem, big or small, the provider is going to take care of it, immediately. More often than not, you don’t even have to call your managed telecom services provider to register a complaint. They are already aware that something has gone wrong at a customer’s end, and proactively taking care of the problem.

You are not at your wit’s end trying to explain the problem and convincing the provider to take care of the problem at the earliest. A managed telecom provider closely monitors the hosted telecom infrastructure at all times and therefore can respond to a problem quickly and efficiently. Accountability and taking responsibility for a problem is never an issue because the provider is taking responsibility for all back-end telecom infrastructure.

  • A Single Point of Contact

With a bundled offering you are essentially using the services of a single telecom solutions provider. You are not talking to different vendors, but just one vendor. You don’t have to explain your telecom needs to multiple vendors but just one service provider. And because the provider gains a holistic understanding of your requirements, you can implement a solutions package that perfectly aligns with your telecom needs.

Also, if something goes wrong with your voice system or you are facing data connectivity issues or mobility problems, you talk to the same provider. In a worst-case scenario, if you want to blame someone for your telecom problem, you blame just one service provider. If and when you do want to lodge a complaint, there is just one customer support number.

Working with a single service provider to meet all your business’s telecommunications needs is a huge advantage because you get a single consolidated bill for voice, data and mobile. You also have better control over your usage.


If you aren’t switching to a telecom service provider that offers one complete solution for all your telecom needs, you are missing out. This is a great way of giving your business the telecom advantage it deserves.


Managed Telephony Systems vs. Traditional Phone System – Is There a Clear Winner? 

A key business challenge faced by SMBs is to keep up with digital transformation, meaning leverage digital technologies for driving business growth. One of the areas where such technologies are playing an important role is telecom. Businesses that are deploying advanced telecom systems are getting an edge against those who are still using legacy telecom solutions. 

According to a MarketsandMarkets report, the global cloud PBX market is expected to touch a figure of $USD 9.5 Billion by 2023. This essentially means, businesses both enterprise level and SMBs, are moving to managed telephony systems.  

Having said that, let’s take a look at a comparison between traditional phone systems and managed telephony. This will help you make an informed decision as to whether you should pick the latter. 

1. Excellent Up-Time 

Hosted phone systems promise an amazing uptime and minimal downtime. Some hosted system providers go so far as to promise more than 99% uptime. All that is required is consistent internet connectivity. This means your business’s communication lines are open always, within the company and with the outside world (customers, third-party providers etc.) 

On the other hand, on-premise systems face downtime problems and at times phone systems are down by hours or days. When your phone systems are down, you can no longer communicate with your customers and if your business has offices over distributed locations, employees across locations cannot talk to one another. As can be imagined, the repercussions for your business, in this case, are tremendous in the form of loss of employee productivity and business revenue. 

2. Service Issues Handled by Provider 

As a business, irrespective of whether you are enterprise or SMB business, you are always short of time. You want to ensure whatever time you have on your hands is spent in strategic revenue generation activities. If you have an on-premise traditional phone system, you are responsible for taking care of the problems, if and when something goes wrong.  

Even if you have signed for a service contract, you still have to pay for equipment replacement or damage (unless, this is covered in your service contract, in which case the service contract is prohibitively expensive).  

Also, most services contracts have fixed scope and a certain resolution time frame. Not all problems are covered and there are times when the problem resolution can take days.  

If you sign up with hosted PBX solutions provider, the provider is responsible for everything from the service perspective. Most service providers promise top-of-the-line uninterrupted service and 24×7 support in case something goes wrong. It’s important to understand that the back end telecom infrastructure is not located in your office premise and its upkeep is also not your responsibility.  You are assured of, and sign concreted and enforceable SLAs that ensure your business’s communications system functions optimally at all times. 


Just comparing these two aspects tell you in very clear terms that managed telephony is the way forward for your business. You can’t take a chance with the telecom infrastructure that drives your business. With a managed telephony-system, you know you have a communications solution that is scalable, accessible and affordable, and which walks in step with your business needs. 

Legacy Phone Systems Increasing Overheads? Move to a Fully Managed PBX System

If you are an SMB owner reading this article, you are someone who realizes the importance of cutting down operational costs. You are competing against bigger and far well-entrenched players in your niche and need all the advantage you can get, to beat them. One of the ways you can do this is by investing in strategic revenue generation activities, but do you have the monetary resources on hand to take this step?

Yes, you do. Look around you, those legacy phone systems must be replaced with their sophisticated cloud-hosted counterparts.

Here’s why you should take this step:

High Cost of Maintenance

When we are talking about maintenance costs we aren’t just talking about the money you are going to spend to keep these phone systems shipshape. We are also taking into consideration the time invested in maintaining these legacy phone systems. Remember, time comes at a premium for your business and you don’t want to waste it trying to sort out your business phone maintenance issues. Also, if you are facing problems, that means your communication system is down, which results in loss of productivity; something you cannot take lightly.

Outdated Features

As an SMB how do you achieve a semblance of parity with your enterprise level competitors? The answer lies in digital transformation and deploying the right technology that drives business growth. If you are still using outdated phone systems, you won’t be able to maximize the potential of ‘communication’ to grow your business. The technology you are using might be a big reason why your business is falling behind the competition.

The solution lies in moving to a fully managed-business telephony system. You can deploy the most advanced business telephony solutions, with very little investment. Here are a few reasons why this is a promising idea:

 You are not Responsible for Its Maintenance

The word ‘fully managed’ means your business telephony system is managed by the hosted-PBX solutions provider. You use a subscription-based model to install the solution and the biggest benefit is that you do not have to invest in/or host an on-premise telecom infrastructure. Your hosted-telephony solutions provider remotely manages all your telecom needs, ensuring minimal downtime. This can improve your business’s communication efficiency by a long way, which results in improved operational efficiency. You are essentially bringing down your overheads by a long way and at the same time ensuring you telecom system functions optimally, always.

Predictable Costs – No Surprises

Think about a scenario wherein, you have planned a comprehensive and detailed business strategy that underlines expenses in a calendar year. But, all the best laid plans go astray when your telecom infrastructure crashes. The reasons could be many, but the result is an unplanned expense. This adversely impacts your business strategy and you are unable to achieve your revenue goals for the year. This probably sounds like a nightmarish scenario and it is, but it can be very real if you don’t make your telecom costs more predictable.

This is possible with a cloud-hosted communications system wherein the subscription covers just about every cost. Right from maintenance to software updates and from device upgrades to additional features integration – you pay a fixed cost at regular intervals (monthly, quarterly or yearly). There are no nasty surprises waiting for you!


Don’t miss the bus when it comes to your business’s telecom needs. Stop wasting money in maintaining your old phone systems when newer, better and far more advanced phone systems are available, at an affordable cost.